06/22/2010

Shift4 to Waive Start-Up Fees for Gift Card Services

LAS VEGAS (Marketwire) Tuesday, June 22, 2010 – Shift4 Corporation, the world’s
leading independent provider of payment gateway services, announced today that it will
offer fully integrated gift card services via IT?S YOUR CARD® to new and existing users
of DOLLARS ON THE NET® until December 31, 2010.

As part of this promotion, Shift4 customers will receive IT?S YOUR CARD with no fees for
the following:

  • Unlimited gift card numbers (for use in electronic or plastic gift cards)
  • Cross-property setup (multiple locations)
  • Customizable Web pages for online selling
  • Installation
  • Training

“We want to give something back to our customers that will help them become more
successful,” said Dave Oder, President and CEO of Shift4. “Enabling businesses to start
selling gift cards ? or to switch to our superior gift card solution – without any upfront
costs is one way we could do that. And with the lowest transaction fees and best security
of any gift card solution on the market, IT?S YOUR CARD is the best choice.”

Shift4’s Director of Business Development Daniel Montellano said, “Companies who offer
gift cards tend to bring in new customers, see increased sales and store traffic, promote
customer loyalty, and enhance their marketing efforts.”

IT’S YOUR CARD leverages Shift4’s core competencies in transaction processing and
data security and offers the following differentiating features:

  • 100% Processor Neutrality ? merchants can switch processors or POS
    systems and continue to use the same cards
  • Full Integration ? fully integrated into the PMS and POS so you can activate,
    swipe, charge, report, and process balance inquiries from the same place you
    charge credit cards (no extra terminals or phone lines required)
  • No Finance Charges/Discount Rates ? the merchant gets the money and holds
    the money from gift cards
  • Unmatched Security ? TrueTokenization®, the most comprehensive and mature
    payment security technology in the industry
  • Full Compliance ? meets the escheatment and expiration rules of each state
  • Robust Reporting ? tracking and reporting tools that allow you to see who is
    using your gift cards and how they are being utilized, including reports to handle
    the distribution of funds between entities

To take advantage of this limited-time offer, existing and prospective customers should
contact Shift4 at 1-800-265-5795, info@shift4.com.

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