March 3, 2015

Shift4 Supports EMV to a T

Shift4 Supports EMV to a T

We’re now 7 months away from the EMV liability shift. But, don’t worry. Shift4 is hard at work behind the scenes to make sure your EMV migration is a breeze.

There are three easy steps that you can do today to start preparing for EMV.

#1: Ensure your point-of-sale (POS) or property management system (PMS) vendor is certified for EMV with Shift4.
If your POS/PMS vendor is already certified for debit with us, they will be able to add support for EMV in just a few simple steps. We recommend checking with them to find out when they’ll be EMV-capable with Shift4 as a first step in preparing for EMV. If your POS/PMS vendor is not yet certified for EMV with us, there’s still time for them to get ready before the liability shift. They can reach out to [email protected] to begin this process. After they’re EMV-capable with Shift4, they will gain instant access to all of our EMV processor and device certifications as soon as they are completed.

#2: Check out our preferred EMV devices.
The main thing merchants need to do right now is make sure they have payment devices that accept EMV cards. There are a lot of choices out there and we’ve picked the very best. Since many EMV-capable devices themselves still output clear-text card data, we’re also pairing our True P2PE™ (point-to-point encryption) solution with the following EMV-capable devices so that you’ll have increased protection from breaches. Make sure you order from one of our authorized vendors so that they already have Shift4’s encryption keys injected when you receive them.

  • Ingenico: iPP320, iPP350, iSC Touch 250, iSC Touch 480, iCMP, iSMP Companion, iWL250
  • Verifone: MX 915, MX 925

These devices will be available for order with the correct configuration by late spring. So, right now, you can check into which of these devices will best fit your business. You can call our Customer Support team at 702.597.2480 (option 2) for help selecting which EMV-capable devices may work for your business, and how and when you can order them. If you already have EMV-capable devices in use, you can call Customer Support to find out how to get Shift4’s encryption keys injected.

#3: Wait!
The next step is also pretty easy, because it involves waiting. After you have your EMV-capable devices selected and deployed, there really isn’t anything to do on your end until your processor is configured to run EMV transactions. When your processor is EMV-certified with Shift4, it will become easy for you to start accepting EMV transactions. If you think you can get EMV-capable devices ready and in deployment by the end of the summer, then you’ll be ahead of the game on many accounts. On the other hand, if you are worried that you might not be ready by the liability shift deadline, it is still not a cause for panic. The “liability shift” in October will mainly shift the liability for chargebacks from the banks to merchants, so if you do not encounter a lot of chargebacks, this will probably not impact you greatly.

Shift4 is currently working with U.S. processors as they certify us for EMV. Some processors are further along than others in writing their specs for certifications. And, some processors will not be ready by the deadline, so if your processor is lagging, we can help you switch to one that’s EMV ready. You’ll see more updates in upcoming newsletters as processors complete their EMV certifications with Shift4. That’s another one of the benefits our merchant customers get from our 100% processor neutrality.

Most importantly, there is still a lot of hype about EMV and the upcoming liability shift, but we expect that the migration in the U.S. will be gradual. Some experts in the industry are predicting that the full migration won’t be completed across the U.S. until 2020. The world will not change on October 1, 2015, as a result of the U.S. EMV liability shift. And as always, Shift4 has your back, is ready for EMV, and can support you along the way.

If you have any questions or concerns about EMV, our Customer Support team can help 24/7/365 by phone at 702.597.2480 (option 2) or email at [email protected]. Look for more EMV updates in future editions of 4Sight, the Shift4 customer newsletter.