06/05/2012

Feeling Tied Down by Your Merchant Bank?

Shift4, the world’s largest independent payment gateway and maybe the last true merchant advocate, launched a new advertising campaign that brings to light some of the underhanded methods used by merchant banks to increase their profits.

The first in a series of ads illustrates how easy it can be to get “tied down” by a merchant bank’s confusing contract and promises of “free” tokenization or gateway services, only to get hit with hidden fees, fines, unexpected rate creep, and more.

Why do we care? We are merchant advocates – we are not tied to any bank, processor, or card brand. We give merchants the freedom to choose the bank or processor that’s best for their business.

Have you ever been misled by a merchant bank’s shady business practices? Go to www.shift4.com/TiedDown and tell us your story. You could win an expense-paid trip to Las Vegas, home of Shift4.