Executive Insight: Birdies4Shriners
If you’ve been on www.shift4.com recently or seen any of our press releases or social media sites, you are probably aware of our Birdies4Shriners campaign. It’s a fundraiser we have put together to support our friends at Shriners Hospitals for Children. We are likely all familiar with this organization and the wonderful work they do for children. Many of us personally know someone who has benefitted from their generosity and expertise.
We want to invite each of you involved with Shift4, whether as a merchant, partner, employee, or friend, to participate in this program. Take a minute to sign up. If you are already a golf fan, this will give you an added reason to watch each tournament and a chance to feel more connected to the game. If you’re not a big fan of golf and perhaps don’t understand the golf terminology we use in the campaign, let us break it down.
Essentially, this fundraiser operates like a walk-a-thon. You pledge 25 cents (or whatever amount you’re comfortable with) for each exceptional shot made by PGA TOUR professional Ryan Moore (who Shift4 has sponsored since last year) and then set the maximum donation amount you’re willing to commit over the course of the season (between now and October).
Each week, Shift4 calculates the amount of your donation based on Ryan’s performance and then automatically (and, of course, securely) charges that amount to the card you provided. When you reach your maximum contribution for the year, we’ll send you an e-mail to let you know that you will no longer be donating (and give you the chance to continue your donation should you feel extra generous).
Already, this campaign has resulted in more than $15,000 donated to the Shriners Hospitals for Children but we hope to raise more – much more – and know that the best way to do this is to invite many people to give a little. Together, our 25-cent donations add up and make a huge difference for children who need our help. Please take the time today to join Shift4 in Birdies4Shriners.
Dave and Kathy Oder