4titude’s Most Wanted

Shift4’s 4titude blog has been online for a little more than two years. Looking back, we have put together 110 articles highlighting new products and features; clearing up misinformation and rumors in the payments industry; teaching you how to avoid fines, fees, and downgrades; and sharing a little bit about Shift4 and the projects and events that we have participated in.
In case you missed them, here are the six most popular blog posts in 4titude’s two-year history. We hope you’ll take a few minutes to review the time- and money-saving principles laid out in these posts.

EMV is Coming – Don’t Panic!
EMV (Chip and PIN) payment cards use a computer chip embedded in the card instead of a magnetic stripe. They’re in use all around the world and they’re coming to the U.S. What does that mean to you and how can you prepare?

Combat Internal Fraud
Read a true story about one merchant’s struggle to combat internal “trusted-employee” fraud and how Shift4’s Fraud Sentry® is able to help you uncover even the most creative fraud schemes.

The Durbin Amendment: What is it and what does it mean for merchants?
The Durbin Amendment is now law. Dig into the new rules and determine what effect, if any, it will have on you.

Executive Insight: Who is PCI Really Protecting?
Are you following the restaurateurs in Park City, Utah, who are suing their merchant bank and, consequently, might end up taking on the whole PCI? If not, you should be. The ramifications of this case could have a great impact on our industry.

Avoiding Visa’s Most Costly Downgrade
The Electronic Interchange Reimbursement Fee (EIRF) is Visa’s most expensive downgrade. As merchant advocates, it’s our job to show you how to avoid this costly mistake.

Shift4 Makes AVS Better
Address Verification Service (AVS) is a useful fraud-prevention tool, but it can result in serious customer service issues. See how Shift4 takes potential problems out of AVS.