2015: Year In Review
At Shift4, 2015 was filled end-to-end with highpoints and milestones. We’d like to share the top 4 reasons why 2015 was so memorable for us.
1. The 10th Anniversary of Tokenization
Tokenization is the pride and joy of Shift4. We invented it in 2005, and this year we celebrated 10 years of providing tokenization! TrueTokenization® was the first tokenization solution introduced to the payments industry, signifying a gigantic leap forward in payment security. TrueTokenization reduces the risk of a data breach by replacing actual cardholder data with a random, non-predictable, alphanumeric value that is impossible for data thieves to use even when stolen. And if that weren’t enough, earlier this year we hit a huge milestone by surpassing six billion tokenized transactions!
2. EMV in the U.S.A.
EMV made its way to the U.S. this year and we’ve been working hard to make the transition easier for everyone involved. We created our EMV microsite as an ongoing resource for our merchant customers and partners about all things EMV, including the importance of layering EMV with P2PE (point-to-point encryption) and tokenization and dispelling some of the myths surrounding EMV.
3. Launching VT4®
We were thrilled to experience a great product launch this year. We recently made our mobile payment solution, VT4®, generally available. VT4 turns any smartphone, tablet, or laptop into a P2PE-capable mobile point of sale (mPOS). VT4 allows merchants to securely accept payments wherever their customers may be, whether at a golf course, pool, kiosk, food and beverage stand, festival, sporting event, or anywhere in between. Check out this video to learn more about VT4.
4. Fostering Success With Our Partners
Throughout the year, we have had some memorable times collaborating with our developer and business partners and exhibiting together at various events to share our expertise and insights with our mutual customers. We attended the AX User Group Summit for the first time, co-exhibiting with Retail Realm. We exhibited with Planet Bingo at the Global Gaming Expo (G2E) and with Systems Technology Group at the Goodwill Industries International Tradeshow. We take pride in helping our partners leverage our fast, secure, and reliable payment gateway, DOLLARS ON THE NET®, to ensure their customers’ payments are a success. To any and all of those who took the time to come chat with the Shift4 team at any of the events we attended this year, we say…THANK YOU!!!
We are also excited to continue collaborating with our partners in 2016. We’ll be co-exhibiting with MultiDev Technologies at Retail’s BIG SHOW in New York City this January. If you’ll be attending, stop by booth #4335 and say hello.
We hope that you had a fantastic 2015 and we wish you a 2016 that’s even better! To find out how Shift4 can secure your payments today, in 2016, and beyond, call us at 800.265.5795, email firstname.lastname@example.org, or visit shift4.com.