Gift cards are quickly becoming a standard tool for businesses looking to drive sales, promote customer loyalty and enhance their marketing efforts. Unfortunately, the need for stand-alone terminals, additional phone lines and the high transaction rates associated with most gift card solutions have made them a costly and complicated endeavor. Enter Shift4's It's Your Card gift card and certificate solution, the most comprehensive gift card system on the market today.

It's Your Card utilizes the Application Service Provider (ASP) paradigm and is fully integrated with DOLLARS ON THE NET, meaning it offers the same processor neutrality, advanced reporting, high speed connectivity and low costs. In addition, It's Your Card provides extensive web capabilities that allow merchants to sell, activate, deactivate, inquire on balances and denominate cards right over the web.

It's Your Card supports both physical (plastic) cards and e-cards (electronic gift certificates sold over the web). Interfaces to some of today's leading gift and loyalty card solutions are also available to allow merchants to continue to deploy their current solution while eliminating the need for stand beside terminals.

It’s Your Card makes selling gift cards, checking balances and redeeming gift cards convenient for both clerks and customers. What’s more, It’s Your Card can be utilized to issue prepaid cards, merchandise return cards, limited-time offers, teen cards, discount cards, employee expense account cards and so much more!

Have an existing gift card/certificate solution? It’s easy to switch your existing gift card or certificate program to Shift4’s It’s Your Card! Manage and track existing cards under the same solution you issue, activate, sell, track and redeem new cards.

What Makes Us Different?

It’s Your Card leverages Shift4’s core competencies in transaction processing and data security. Here are some of the things that make us unique as a gift card solution provider:

100% Neutrality – Most gift cards are processor-based. Since the processor owns the account numbers, if a merchant wants to continue to use the cards, they have to continue to use the processor. With Shift4, merchants can switch processors or POS systems and continue to use the same cards.

Full Integration – It’s Your Card can be fully integrated into the property management and point-of-sale systems that you already use, meaning you can activate, swipe, charge, report and process balance inquiries from the same place you charge credit cards – no extra terminals or phone lines required.

Breakage – With most processor-based gift card solutions, the processor holds the money. When the card is used, the processor credits the merchant’s account with the proper amount. That means if a card is never used or a balance remains, that money goes to the processor, not the merchant! With It’s Your Card, you can receive full funding at the time of the purchase.

Full Compliance – DOLLARS ON THE NET’s flexible design allows you to meet the escheatment and expiration rules of each state.

Ability to Leverage Existing Solution – While It’s Your Card is a robust, stand alone solution, we understand that many of our customers may already have a gift card solution in place that you wish to continue to utilize. Therefore, Shift4 offers certified interfaces to third party gift card processors, such as Nova, Paymentech and Datamark, which can be integrated at the point-of-sale.

Robust Reporting – Like all Shift4 solutions, It’s Your Card offers robust tracking and reporting tools that allow you to see who and how your cards are being utilized.

With our current manual system, let’s say someone receives a $100 gift certificate. If they buy a pack of gum in one of our stores we have to give them $99.15 in change in cash. There’s a chance that this change won’t even be spent at our resort. Shift4’s It’s Your Card solution would allow us to use rechargeable, traceable gift cards and eliminate many of the problems associated with our current gift certificate process.

- Michael Fink, Assistant Controller for the Wheeling Park Commission