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owned by a processor. A gateway's job is to help minimize downgrades and optimize payment processing. A processor, however, makes more money the more omissions or errors that occur. For instance, if a customer's gateway is down, they have to call the processor for a voice referral. For each voice referral the processor charges over $1.00. If that gateway is owned by a processor do they have the same incentive to fix the issue quickly? If the gateway is owned by a processor are they truly the customer's advocate? It's hard to say for sure, but they certainly are far from unbiased.
YOUR CUSTOMERS PAIN POINTS: FRAUD
- 75% of business executives and government officials surveyed reported at least one instance of fraud in the 12 months prior
- 60% of all fraud originates with employees, costing organizations an average of $464,000 annually
These numbers may be staggering, but they are real. Fraud is an unfortunate part of doing business today and it's costing your customers real money, money they may not even be aware that they're loosing.
How Shift4 Helps
Shift4 helps combat both external and internal fraud. To protect against customer fraud, Shift4 offers Address Verification Services (AVS) and full support of CVV2, CVC2 and CID codes (the three or four digit numbers located on the physical credit card). Historically, AVS and CVV2 were used only for ‘card not present' transactions, such as those on e-commerce sites or through mail order. Visa's VIP program, however, has extended the advantages of these tools to Merchants of all types. Running these verifications can help guard against the use of stolen cards and can be particularly beneficial for establishments with larger ticket averages and for any company running a tab or open authorization (hotels, bars, auto rental, etc.)
To combat internal fraud, $ $ $ ON THE NET includes the powerful ‘trusted' employee fraud detection and prevention tool, Fraud Sentry®.
There are many types of internal credit card fraud, the most common of which involves the practice of corrupt employees issuing false or over-stated credits to their own card(s) or to those of their cohort.
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Prior to settlement, Fraud Sentry scans through a company's transaction archive, searching for a matching debit charge or series of debit charges that correspond to each credit transaction. If a valid match is not found or if the credit exceeds the charge(s), the suspect credit transaction is flagged and reported to the auditor. But Fraud Sentry goes even beyond this, offering you a variety of ways to analyze trends that may signal there are fraudulent activities.
Within the Fraud Sentry settings screen on $ $ $ ON THE NET, customers have the ability to control the ‘velocity' settings. Basically, a controller is able to request that Fraud Sentry track and report a variety of different trends by setting their own threshold tolerances. For example, a controller may want to know if a card was used over a certain number of times in a day, week or month, whether the total purchases for a card exceeded a certain amount in any given timeframe, or even whether the total number or price of credits for a single card exceed the threshold. This type of trend analysis capabilities allow merchants to uncover even the most advanced fraud.
CHAT US UP
Remember, in order to ensure that you've installed all the latest functionality and interfaces available in $$$ ON THE NET, you must run “WebChat” after every installation of NetAPI. The proper installation order is as follows:
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Extract NetAPI.zip to a temporary folder
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Run "Setup.exe" from within temporary folder
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Call Shift4 Support to receive your unique code to enter on the "Product Activation Code (Unique Code)" screen
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Configure NetAPI from the NetAPI Tune-Up screen
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Run the WebChat application from Start->(All) Programs->$$$ ON THE NET
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Click on "Use Enhanced Options" checkbox after WebChat, not before
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Start NetAPI Stand Alone Application from Start->(All) Programs->$$$ ON THE NET
If you have any questions, please contact the Shift4 Installations Department at (702) 597-2480, ext. 3427. You can also e-mail any installation questions or concerns to installations@shift4.com.
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