NEW INTERFACES

Shift4 is pleased to announce the following new or enhanced interfaces:

•  ACR Retail Systems
•  Inn-Line Systems, Inc.
•  Jonas POS by Gary Jonas Computing Ltd.
•  Pro-Shop Keeper

A full list of the nearly 100 POS & PMS interfaces available can be found at www.shift4.com/pos_pms.cfm .


CONTRACT NOTE

Please keep in mind that if your property is undergoing an ownership change, the new ownership will need to complete a contract with Shift4. A contract reassignment fee, equal to 25% of your original licensing and setup costs, will apply. New processor setup forms will also need to be completed for each profit center. To ensure that a valid contract is in place prior to the management changing hands, please contact your sales representative at least two weeks prior to the date that the new management will takeover. If under two weeks notice is provided, a rush fee may apply.

CREDIT CARD 101

Debit

For many merchants encouraging customers to utilize their debit card can make sense and cents. The processing fee for a PINned debit card is a flat $.50 regardless of the size of the transaction, where as for a credit card it is a flat $.10 plus 2% of the transaction total (exact numbers vary depending on your industry and processor).

Let's say a customer makes a $100 purchase. If the customer uses their debit card, processing this transaction will cost just $.50. On the other hand, if the customer uses a credit card, it will cost the merchant $2.10. Clearly, it's to the merchant's advantage that a debit card be used

This isn't necessarily true in industries with smaller average ticket prices, i.e. quick service restaurants. If the average ticket prices are under $20, debit can actually cost the merchant more.

For example, using the rates above, a $10 purchase will still cost the merchant $.50 to process if a debit card is used, but will only cost $.12 if a credit card is used. This is why the Card Associations (Visa, MasterCard, etc.) have allowed certain industries to charge a fee to customers who use their debit card. Keep in mind, however, you can only charge a fee to customers using PINned debit (i.e. those actually entering their PIN number on a pad during the transaction). A fee cannot be charged to customers using a credit card or using offline ('signature check card') debit.

Also, bear in mind that offering customers the ability to use their debit card to receive cash back will subject the entire transaction to a much higher discount rate.

$ $ $ ON THE NET offers seamless integration to a variety of PINned debit and signature capture devices that can be easily and quickly deployed at your property as long as they are supported by your processor and your point-of-sale system. If you would like to add PINned debit capabilities, either in Canada or the US , please contact the Shift4 Installations Department at (702) 597-2480, Option 4.

WARM WELCOME

We would like to extend a warm welcome to the following companies who have recently signed with Shift4. We appreciate their business and are excited to be putting our solution to work for their organization.

  • Bang & Olufsen Warehouse District
  • Best Western Forest Motor Inn
  • Carlton Hotel Properties
  • Country Cupboard
  • EQ - Life
  • Hotel Roanoke & Conference Center
  • James Martin Inn at Clemson University
  • Medicine Shoppe International, Inc.
  • San Diego Gas Lamp Quarter Hilton

The Shift4Word is edited by Randy Carr, Marketing Manager for the Shift4 Corporation. She can be reached by email at rcarr@shift4.com or by calling (702) 597-2480, ext. 3419.

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