|
Shift4 is pleased to present the first edition of Shift4Word, our new e-newsletter for Shift4 customers. Shift4Word will arrive periodically in your email inbox to provide you with the latest industry, company and solution information. This newsletter is designed to help provide you with the information and support you need to successfully leverage Shift4's solutions within your organization. Therefore, if you have any comments, suggestions or ideas about what you'd like to see in an upcoming issue, please do not hesitate to contact us. |
|
YOUR SUCCESS IS IN THE CARDSAccording to a recent national consumer survey by TNS Intersearch's Financial Services Group, an estimated 97 million Americans, or 45% of the adult population, bought a gift card in the last 12 months. Gift cards are quickly becoming a standard tool for businesses looking to drive sales, promote customer loyalty and enhance their marketing efforts. Unfortunately, the need for stand-alone terminals, additional phone lines and the high transaction rates associated with most gift card solutions have made them a costly and complicated endeavor. Enter Shift4's "It's Your Card®" gift card and certificate solution, the most comprehensive gift card system on the market today. It's Your Card utilizes the Application Service Provider (ASP) paradigm and is fully integrated with $ $ $ ON THE NET®, meaning it offers the same universal POS/PMS integration, processor neutrality, advanced reporting, high speed connectivity and low costs. In addition, It's Your Card provides extensive web capabilities that It's Your Card offers a comprehensive gift card |
solution that is fully integrated into the systems that you already use. You can activate, swipe, charge, report and process balance inquiries for gift cards from the same place you charge credit cards. Plus, with It's Your Card, gift cards can be used across the entire enterprise regardless of whether different locations utilize different point of sale systems or processors. If you would like more information on Shift4's gift card solution, contact your Account Representative today at (702) 597-2480. CREDIT CARD 101One of the main goals of the Shift4Word is to help our customers become better educated about the credit card industry and transaction process. The more informed our customers are the more they can do to minimize the time and money they spend on credit card processing. In each issue of the Shift4Word, we will include an article on a different topic or issue facing the credit card industry today. If you have a specific topic you would like to see covered or questions you would like answered, please send them to rcarr@shift4.com. What is CISP and how does it affect me? Visa's Cardholder Information Security Program or CISP is a set of security requirements set by Visa USA. CISP defines a standard of due care and enforcement for protecting sensitive information. Continued |
|
|
|
allow you to sell, activate, deactivate, inquire on balances and denominate cards right over the web on a site that can be customized to reflect the basic look and feel of your own website. It's Your Card supports both physical (plastic) cards and e-cards (electronic gift certificates sold over the web), as well as full integration with many of today's leading loyalty and gift card solutions.