"Using Shift4 will allow you to leverage the power of the Internet to process your transactions at an ultra-high speed, as well as simplify your accounting, keep great records, have integrated gift cards, and possibly save money, while the other credit card solutions will allow you to process credit cards much like our forefathers did in the late 1800s."

As a member of Shift4's Channel Partner Network, you make money when we make money and vice versa. It is therefore in both of our interests to widely disseminate the advantages of combining your application with $ $ $ ON THE NET.

Our marketing department is here to help you spread the word through a variety of means, including:

• Brochures - We offer tailored versions of our brochures that include your company logo and contact information. We'll even pay for the initial printing and provide original artwork for these brochures so you can reprint as needed.
• Conferences & Events - If you have an upcoming dealer or user event give us a call. Perhaps we can attend and give an onsite demo or provide you with some materials for your attendees.
• Case Studies - In-depth, full color case studies on your customer's installations are a powerful marketing tool and something we can work together to create for a variety of customers.
• Direct Mail Campaigns - Targeting your existing customer base for migration to Shift4 can be a fast and effective way to earn additional revenue and we can work together to create letter campaigns, direct mail pieces and more.

In short, we are here to support you and your efforts. Please feel free to contact our Marketing Manager, Randy Carr, at (702) 597-2480, ext. 3419.

There are certain questions we find that our partners and ourselves are asked everyday by prospects, as well as certain "no's" that we all may run across. This section of the newsletter will be dedicated to addressing these issues and providing some information and techniques to help overcome them. Please feel free to submit any questions you may receive or any tips to rcarr@shift4.com .

We don't need middleware. Our processor says we can go directly through them.

A merchant who goes directly to a processor loses the flexibility that a gateway solution, such as $ $ $ ON THE NET, provides. The merchant becomes tied to a specific processor, which means they must use this processor regardless of rate changes, service issues, etc. Once a merchant is locked into a processor, they loose a lot of leverage and processors can and will take advantage of that.

Without middleware, there is also no ability to audit transactions prior to settlement in order to minimize credits and shorten month end reconciliation times. There is no searchable transaction database to help guard against charge backs. Instead, the merchant has to rely on the processor to find and retrieve charge back transaction data, a process that the processor frequently charges a fee for. It becomes the merchant's responsibility alone to work with the processor to ensure that the proper data in the proper format is collected and to generally be his or her own credit card advocate.

An important addition to this is the potential issues that exist using a gateway that is Continued