IT'S YOUR CARD offers the ability to create and customize
groups of card numbers based on different marketing programs and state laws.
Card groups can be configured with options, such as:
| Card Valuations |
- Allow customers to purchase cards for
any value (starting with $0 balance) and program value at time of purchase.
- Or, preset the dollar value for a group of cards in one step; racks
of $10 and $25 cards at checkout counter encourage impulse buying.
|
| Expiration |
- End outstanding liabilities created by unused cards in circulation.
- Expire a limited-time promotion or free gift card offer.
- If state law permits, merchant may expire cards upon a period of card
inactivity and retain breakage.
- In some states, funds must be turned over to the state after so many
years of dormancy; this represents a ‘passive’ expiration.
|
| Dormancy “Service” Fees |
- Set the amount and start date for monthly service
fees.
- If state law permits, merchant may assess a service fee after a period
of card inactivity to help them reduce outstanding gift card liability
and compensate them for the maintenance of such accounts.
|
| Pre-activation |
- Activate a group of cards without a corresponding payment, such as for direct mail campaigns.
- Sell cards at a location where cards cannot be electronically activated.
|
| Merchant Assignments/Use Restriction by
Merchant |
- Associate cards with a Merchant ID and track card
origination and redemption by location to measure gift card program
effectiveness.
- Set parameters to sell or redeem cards only at a specific merchant.
|
Flexible Issuance/
Card Groups |
- Create multiple batches of card numbers with different properties,
i.e. $10 cards, $0 balance cards, merchandise returns, promo cards.
|
| Card Registration |
- Register a card to a user at checkout to collect
a database of cardholders for future marketing.
- Some states allow merchants to register cards to cardholders to fulfill
property ownership rights so funds don’t escheat to the state.
|
| Deactivation/Reactivation |
- Cards can be suspended for various reasons without affecting balance.
- A registered cardholder can report a card lost or stolen.
- If a check used to pay for a gift card bounces, the gift card can be
put on administrative hold until a valid payment type is presented.
|
| Reloadable |
- A cardholder can add value to the card after it
is activated, encouraging repeat visits.
|
| Combine Card Balances |
- Combine multiple card balances onto a single gift card account.
|
| Net Charge Account |
- Allows you to utilize all IT'S YOUR CARD customer
service features (activate, balance inquiry, redemption) without a Point-of-Sale
system.
- Sell and activate gift cards anywhere there is an Internet connection
(such as a seasonal kiosk at a mall).
|
| IT'S YOUR CARD User Types |
- Control which employees have access to gift card features.
- Set clerk permissions, such as sales and redemptions only; Set manager
access to issue cards, create batches and view reports.
|
| Program Migration |
- Import your existing gift card/certificate program
to IT'S YOUR CARD.
- Manage and track existing cards/certificates under the same solution
you issue, activate, sell, track and redeem new cards.
|
| Restaurant Tip Support |
- Enable customers to leave tips with their gift cards
and automatically check for available balance.
|
| Balance Inquiries |
- Clerks can check the balance through the POS system
or online.
- Remaining balances can be printed on the receipt.
- Cardholders can check their own balances online.
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